Louis Vuitton and Jeff Koons Masters collection
On April 28, 2017, Louis Vuitton is collaborating with famed Jeff Koons to launch a new range of bags and accessories. The new range of products features imagery taken from the American artist’s ongoing Gazing Ball series of large-scale hand-painted reproductions of works by Old Masters such as Titian, Da Vinci, Rubens, Fragonard, and Van Gogh.
Transposing Koons’s recreated masterpieces onto iconic Louis Vuitton bags such as the Keepall, the Speedy, and the Neverfull. The collaboration “remixes the iconic artworks of the old masters and presents them in a way that encourages new interpretations,” according to Louis Vuitton, enabling viewers to consider the works in a new and exciting context.
In an interview with Louis Vuitton, Jeff Koons says that he has recently been dealing with a series of work called the Gazing Ball Paintings. “What this series is really about is how to have appreciation for things that came before us, or things outside the self. You’re able to have a larger life with more breadth to it.” says Koons.
“My Primary motivation for making this special project was to make the things that I want to make,” I would hope that when somebody walks down the street with this, what they are doing is they are really celebrating humanity. I hope somebody who sees the bag can emotionally feel this connectivity.” Koons adds.
The Louis Vuitton and Koons Masters collection bags are adorned with Koons’s reproductions of Da Vinci’s Mona Lisa; Van Gogh’s Wheat Fields and Cypresses; Titian’s Mars, Venus, and Cupid; Rubens’ Tiger Hunt; and Fragonard’s Girl with a Dog. Inside each of the bags the owner will find a portrait and biography of the original artist.
Each bag is also emblazoned with the name of the Old Master whose work it bears. According to Koons, “having the names of the artists in the reflective type is in a way performing a function like the gazing ball in the Gazing Ball Paintings … There’s also a reflective process about the person being interlinked with the bag.”
For the first time in its history, Louis Vuitton has allowed its famous Monogram to be reshaped by Koons, who has reconfigured it to bear his initials. This radical departure for the luxury brand attests to the importance of the collaboration with Koons. Each bag also carries a tag in the shape of Koons’s iconic inflatable rabbit motif.
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