IKIRE JONES RELEASES NEW COLLECTION

June 24, 2016

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Nigerian born designer Ikire Jones has always through his eponymous fashion label, kept his eye on the bigger picture. His body of work over the last few years relies heavily on Afro-futurism and storytelling to ground his collection and weave them into a cohesive whole.

His Fall 16 collection saw him shift his focus to the immigrant crisis that plagued Europe for most of 2015, tackling the history of migration influencing the historical and cultural growth of Europe. It was received critically and set Ikire Jones apart from other African owned labels as one that could meld social issues, design and contemporary trends. The new collection builds on this narrative, narrowing it’s focus to immigrants of colour and how their hidden sacrifices continue to be misunderstood and underappreciated.

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