French Auction House Artcurial Establishes Office in Morocco
French auction house Artcurial is set to open an office in Morocco this month, making it the first international auction house to establish operations on the African continent.
Artcurial has been active in Morocco since 2011, having organised numerous presentations and sales in the country, jointly with the Paris office. The auction house will develop its sales of Orientalist paintings and African contemporary art from the new location –two major specialisms for the company, directly related to the African continent. Artcurial also intends to organise sales celebrating the vast richness of Moroccan decorative arts, in wide-ranging areas including ceramics, glassware, furniture, textiles, jewellery and antique arms.
Some of the significant events that Artcurial has previously organised in Morocco include Moroccan Spirit, an exhibition held at the Villa des Arts de Casablanca in 2014 and the Pierre Bergé – Yves Saint Laurent auction that was organised to raise funds for the Foundation Jardin Majorelle in 2015.
Speaking on the decision to establish the auction house in Morocco, François Tajan, deputy chairman, Artcurial, François Tajan said: “Having had a regular presence for eight years, the time was right for Artcurial to put down roots in Morocco by establishing a permanent operation to build business there, year-round, under the leadership of Olivier Berman Artcurial Morocco’s director. The growth of a local demanding, sophisticated client base and ambitious cultural institutions made a compelling case for this move, not to mention the vibrancy of an exciting Moroccan and wider African art scene.”
Also speaking on the new auction house in Morocco, Olivier Berman,
director Artcurial Morocco said “we are delighted to be opening a branch in Morocco, with offices and sales in Marrakesh and Casablanca, in order to further develop the links that we have had for years with our Moroccan clientele. ”
“Our first sale in December will feature three themes: Majorelle
and his contemporaries, for Orientalist works, Made in Morocco, dedicated to Moroccan art from the 17th century to the present day and African Spirit, which will focus on African contemporary art. ”
“Looking ahead, we will extend our specialisms to other areas with several sale sessions per year, to meet the expectations of the many collectors, buyers and sellers. ”
Artcurial was founded in 2002 and strengthened its position as a leader on the international art market in 2018. With two sales venues located in Paris and Monaco, the House totalled £195.3 million in revenue in 2018.
With a firm focus on the international market, Artcurial is able to leverage its international network, with offices in Brussels, Milan, Monte-Carlo, Munich and Vienna as well as a presence in Beijing and Tel Aviv, and biannual exhibitions in New York.
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