Belvedere Vodka and Celebrated Artist, Laolu Senbanjo Plans Concept Tour in Nigeria
Belvedere Vodka, the premium vodka respected for its taste and character, is excited to announce its global partnership with award-winning, Brooklyn-based performance and visual artist, musician, and activist Laolu Senbanjo.
The highly acclaimed Nigerian-born artist has designed a stunning limited-edition bottle to be unveiled during a series of events in Nigeria this September.
With an artistic vision to reveal the beauty within each of his subjects, the new bottle visually brings to life Senbanjo’s interpretation of the complexity, nuance and character of the Belvedere liquid.
The skin is Senbanjo’s artistic medium. He is well known for his body painting featured in Beyoncé’s Grammy Award-winning visual album, ‘Lemonade’. He has graced the cover of the Washington Post and has been featured in The New York Times, The Guardian, Vogue and BBC, as well as on CNN and NBC. In addition to Beyoncé, he has collaborated with Alicia Keys, Swiss Beatz, Seun Kuti, Tony Allen, Alek Wek, and Danielle Brooks.
Senbanjo applies his mantra, “Everything is My Canvas,” to mural designs, fashion partnerships, live art events and installations, and recently to the new limited-edition Belvedere Vodka bottle. The first Belvedere bottle with high-quality full-wrap sleeve technology features a flowing design with sharp edges that represent the water and rye working together to produce dimension and taste. Subtle skin-sense texture, which reacts to UV light, is used to bring another visual component to the bottle. The charcoal colouring and distinct shapes create complex, story-rich designs, which draw heavily from his Yoruba heritage.
“When Laolu paints a subject, each design is unique to what he believes depicts their inner beauty. This message is seamlessly in line with our mission to reveal the unexpected beauty in life,” said Rodney Williams, president of Belvedere Vodka. “Also as a social advocate and former human rights attorney, Laolu’s philosophies align with our commitment to community and creating positive action in the world; in this case, the program supports the (RED) organisation and the Global Fund to fight HIV/AIDS in Africa, a cause we’ve been supporting for 8 years.”
“As an artist, I get to share my soul with people in my environment and the world. I’m able to channel my experiences like my journey as a human rights attorney and as a Nigerian,” explains Laolu Senbanjo. “The Belvedere bottle design came from that inspiration, as well as doing a lot of research about what Belvedere is at its core—like the rye and the pristine water. The bottle is an amazing blend of my art and bringing to life what Belvedere stands for – and I get to be a part of giving back to society, which means a lot to me.”
Laolu Senbanjo will be touring Lagos and Abuja from September 24 to 29 for a series of co-created art experiences and events to celebrate the launch of the new bottle.
Please follow Belvedere @belvederenigeria on Instagram for more information. #BelvedereXLaolu
About Belvedere Vodka
Produced in the one of the world’s longest continuously operating Polish distilleries that has been making vodka since 1910, Belvedere was the first to generate a new standard of excellence by establishing the super-premium vodka category. Today, Belvedere’s distinctive taste and uncompromising integrity are recognised internationally by discerning vodka enthusiasts who appreciate its dynamic and complex character. Crafted using only superior grade Polska rye and water from its pristine local source, Belvedere is all natural, contains no additives nor added sugar, and is produced in accordance with the legal requirements of Polish vodka. Its taste profile is structured, elegant and balanced, with a subtle sweetness, rich mouthful and smooth, clean finish. For more information visit https://www.BelvedereVodka.com.
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